Fractional leadership and strategic consulting for DTC, eCommerce, and subscription brands. Proven track record of scaling companies from 7 figures to 8 figures with data-driven growth & retention marketing strategies.
Fractional Leadership
Experienced VP-level leadership without the full-time commitment. Perfect for scaling brands that need strategic direction and execution expertise.
Top Choice
📈
VP of Growth
- Growth strategy development
- Team leadership & hiring
- P&L management
- Cross-functional alignment
🚀
Head of Growth
- Customer acquisition strategy
- Conversion optimization
- Retention & lifecycle
- Performance analytics
🎯
VP of Marketing
- Brand strategy & positioning
- Multi-channel marketing
- Creative strategy
- Budget allocation & ROI
Consulting Services
Strategic projects and audits designed to unlock growth opportunities and optimize your existing marketing infrastructure.
🧠
Growth Audits
typically 2–3 weeks
- Customer acquisition audit
- Conversion funnel analysis
- Retention strategy review
- Competitive landscape
📊
Strategic Projects
typically 4–8 weeks
- Go-to-market planning
- Channel diversification
- Customer segmentation
- Pricing optimization
Top Choice
📅
Part-Time Consulting
typically 3–6 months
- Weekly strategic sessions
- Campaign performance reviews
- Team mentorship & hiring
- Ongoing optimization
Specialized Growth Packages
These packages are built to solve specific and overlooked challenges to your business, especially in new areas like AI & Marketplaces.
🤖
AI-Powered Growth Playbook
typically 3–4 weeks
- Marketing workflow automation audit
- Custom ChatGPT prompt library
- AI-driven media + content planning
- Analytics + LLM integration recos
📩
Retention Reboot Sprint
typically 2–3 weeks
- Email/SMS journey audit + rebuild
- Cohort + churn analysis
- Win-back and loyalty loop design
- Referral program strategy
🎯
Performance Marketing Reset
typically 4–6 weeks
- Channel + budget audit
- Creative refresh + testing plan
- ROAS + CAC improvement roadmap
- Custom reporting dashboard setup
🚀
Go-To-Market Accelerator
typically 4–8 weeks
- Segmentation + positioning strategy
- Launch calendar + paid channel plan
- Pre-launch CRM journey build
- Promo, pricing, and creative planning
🛒
Marketplace Expansion Strategy
typically 3–5 weeks
- Amazon/Walmart readiness audit
- Listing optimization
- Attribution + ads structure
- Promotional planning framework
Top Choice
🧪
Creative & Conversion Audit
typically 2 weeks
- PDP & checkout funnel review
- Conversion health audit
- Ad & email creative analysis
- CRO testing roadmap
My Areas of Speciality
I’ve helped scale brands across nearly every stage and model, from lean startups to global platforms, and from DTC to omnichannel. Here are the areas I specialize in, so you know exactly what I bring to the table.
Customer Acquisition +
Paid Search & Social
Affiliate & Partnership Strategy
Influencer & UGC Campaigns
Go-To-Market Launches
Marketplace Expansion
Retention & Lifecycle +
Lifecycle & Retention
Email & SMS Marketing
Win-Back & Churn Reduction
Subscription Model Strategy
Conversion & Creative +
Conversion Optimization
Creative Testing & CRO
Analytics & Attribution
Attribution Modeling & LTV Analysis
AI, Strategy & Leadership +
AI-Powered Workflows
MarTech Stack & Reporting
Brand Messaging & Positioning
Cross-Functional Growth Leadership
Team Leadership
P&L Ownership
Revenue Forecasting