I help brands scale by building profitable revenue engines. Over 15+ years, I've led hands-on growth across DTC, subscription, retail, marketplaces, entertainment, fintech, food, fashion, and technology.
Core Expertise
Diagnose where growth is really coming from, where the business is leaking opportunity, and what the next stage of revenue should be built around.
Build the right growth system across DTC, retail, marketplaces, partnerships, product/catalog, and conversion without making the business dependent on one channel.
Scale paid social, search, affiliate, influencer, retail media, and creative testing against margin-aware CAC, MER, ROAS, and revenue goals.
Build CRM, retention, reactivation, churn, subscription, and customer-value systems that make acquisition more valuable.
Build dashboards, pacing, forecasts, budget logic, metric definitions, and decision rhythms that help leadership act faster and with more confidence.
Use practical AI workflows to make growth teams faster and more consistent across analysis, reporting, CRM sequencing, creative QA, PDP/catalog QA, and research.
Diagnose where growth is really coming from, where the business is leaking opportunity, and what the next stage of revenue should be built around.
Build the right growth system across DTC, retail, marketplaces, partnerships, product/catalog, and conversion without making the business dependent on one channel.
Scale paid social, search, affiliate, influencer, retail media, and creative testing against margin-aware CAC, MER, ROAS, and revenue goals.
Build CRM, retention, reactivation, churn, subscription, and customer-value systems that make acquisition more valuable.
Build dashboards, pacing, forecasts, budget logic, metric definitions, and decision rhythms that help leadership act faster and with more confidence.
Use practical AI workflows to make growth teams faster and more consistent across analysis, reporting, CRM sequencing, creative QA, PDP/catalog QA, and research.
Case Studies
Scaling TikTok Shop for Licensed Apparel
I took over TikTok Shop as an under-managed sales channel and helped turn it into a creator-led marketplace growth engine for licensed apparel before paid media was live.
Turning Netflix.Shop Awareness Into BFCM Sales
I turned the common reaction of 'Netflix has a shop?' into a BFCM campaign designed to build awareness and drive sales for Netflix.Shop across hero video, paid social, Google PMax, influencer seeding, email, affiliate, direct mail, and organic social.
Platform Ecosystem
A curated view of the channels, tools, and operating systems behind the work.
Growth Operating System
Engagement Models
For companies hiring a full-time Growth, E-Commerce, Marketplace Growth, or Marketing leader to own the growth function, build the team and operating cadence, and scale revenue across acquisition, retention, marketplaces, reporting, and cross-functional execution.
For brands that need senior growth support for a specific project, time period, or business constraint — from marketplace growth and acquisition efficiency to lifecycle planning, reporting systems, AI-enabled workflows, or interim Head of Growth support.
Start a Conversation
Reach out about full-time leadership roles, selective advisory work, or just to talk growth.
tcromoshuk@gmail.com
