14+
Years Experience
Strategic Growth for brands ready to scale smarter.
Fractional VP/Head of Growth with 14+ years of experience in scaling high-growth DTC, eCommerce, and subscription brands like Netflix and more.
Known for driving full-funnel growth through a mix of brand storytelling, performance marketing, and customer retention strategies while managing 7 to 8 figure P&Ls. Proven success leading teams across paid media, lifecycle, content, and CRO to grow revenue, expand brand equity, and deepen customer loyalty.
Passionate about building emotionally resonant brands that improve customers’ lives and leave things a little better than we found them.
Trusted By Industry Leaders
I’ve helped scale marketing & business operations at companies ranging from high-growth startups to Fortune 500 enterprises
How I Can Help Scale Your Business
From strategic planning to hands-on execution, I provide the marketing expertise you need to drive sustainable growth
Fractional Growth Executive
Strategic marketing leadership without the full-time cost
Marketing strategy & planning
Team leadership & development
Budget allocation, optimization & revenue forecasting
Market analysis & opportunity identification
Acquisition Channel Marketing
Drive traffic and conversions with full-funnel execution
Paid media (social, search, affiliate, offline)
SEO (technical, content)
3rd party marketplace setup (Amazon & Walmart)
Content strategy for organic & paid
Retention & Lifecycle Marketing
Increase CLTV through retention programs & messaging flows
Email & SMS Flow Audits
Ambassador & Loyalty Programs
Marketing & Newsletter Campaigns
Funnel Segmentation & Trigger Development
Analytics & Web Optimizations
Improve performance through data-driven decision making
Conversion Rate Optimization (CRO)
A/B & Multivariate Testing
Analytics/Dashboard Setup (GA, Shopify, etc)
Reporting & Insights Recommendations
See What Strategic Growth Looks Like In Action
From Fortune 500 brands to disruptive startups, here’s how I’ve helped businesses unlock scale, efficiency, and performance through data-driven marketing strategy.
Learn more about the 3 year journey of launching an entirely new subscription business to combat churn & increase LTV
Learn about launching our biggest brand campaign during BFCM to cut through the noise and drive awareness & sales
Learn more about rebranding Veestro to reach new audiences, drop acquisition costs, and transition to a new Shopify build