I help brands scale by building profitable revenue engines. Over 15+ years, I've led hands-on growth across DTC, subscription, retail, marketplaces, entertainment, fintech, food, fashion, and technology.
Growth Philosophy
Many companies define growth too narrowly. I connect the full customer journey—from demand generation through activation, engagement, and retention—to create long-term value.
| How Growth Is Often Scoped | Connected systemHow I Build Growth | |
|---|---|---|
| Acquisition | Paid media and CAC | Paid, organic, partnerships, marketplaces, and brand working as one demand engine |
| Activation | Landing pages and conversion | Turn intent into a first purchase, first action, or clear moment of value |
| Engagement | Campaigns, promotions, and content | Connect lifecycle, merchandising, and product experiences that drive return visits |
| Retention | Email, SMS, and subscriptions | Drive repeat purchase, loyalty, reactivation, reduced churn, and lifetime value |
| Monetization | Topline revenue | Improve AOV, pricing, margin, frequency, channel mix, and unit economics |
| Operations | Separate teams and metrics | Unify strategy, ownership, analytics, forecasting, testing, and reporting |
| Outcome: Local optimization | Outcome: A compounding growth engine | |
Many growth roles optimize individual pieces. I connect the full customer journey.
A compounding growth engine
Often Scoped AsPaid media and CAC
How I Lead ItPaid, organic, partnerships, marketplaces, and brand working as one demand engine
Often Scoped AsLanding pages and conversion
How I Lead ItTurn intent into a first purchase, first action, or clear moment of value
Often Scoped AsCampaigns, promotions, and content
How I Lead ItConnect lifecycle, merchandising, and product experiences that drive return visits
Often Scoped AsEmail, SMS, and subscriptions
How I Lead ItDrive repeat purchase, loyalty, reactivation, reduced churn, and lifetime value
Often Scoped AsTopline revenue
How I Lead ItImprove AOV, pricing, margin, frequency, channel mix, and unit economics
Often Scoped AsSeparate teams and metrics
How I Lead ItUnify strategy, ownership, analytics, forecasting, testing, and reporting
Case Studies
Scaling TikTok Shop for Licensed Apparel
I took over TikTok Shop as an under-managed sales channel and helped turn it into a creator-led marketplace growth engine for licensed apparel before paid media was live.
Turning Netflix.Shop Awareness Into BFCM Sales
I turned the common reaction of 'Netflix has a shop?' into a BFCM campaign designed to build awareness and drive sales for Netflix.Shop across hero video, paid social, Google PMax, influencer seeding, email, affiliate, direct mail, and organic social.
Platform Ecosystem
A curated view of the channels, tools, and operating systems behind the work.
Growth Operating System
Engagement Models
For companies hiring a full-time Growth, E-Commerce, Marketplace Growth, or Marketing leader to own the growth function, build the team and operating cadence, and scale revenue across acquisition, retention, marketplaces, reporting, and cross-functional execution.
For brands that need senior growth support for a specific project, time period, or business constraint — from marketplace growth and acquisition efficiency to lifecycle planning, reporting systems, AI-enabled workflows, or interim Head of Growth support.
Start a Conversation
Reach out about full-time leadership roles, selective advisory work, or just to talk growth.
tcromoshuk@gmail.com
