About
Over 15+ years, I've built profitable revenue engines across DTC, subscription, and marketplace brands — moving from hands-on acquisition into growth leadership and P&L-level decision-making.
Career Arc
My career started with paid media and agency-side growth consulting, where I learned how performance systems function, how budgets move, and how reporting shapes decisions. Over time, the work expanded into revenue leadership: e-commerce, marketplaces, subscription growth, lifecycle, CRO, forecasting, team building, and operating cadence.
I am strongest when growth is not isolated to one channel. The work usually spans acquisition, retention, marketplace or commerce performance, analytics, merchandising, finance, operations, product, creative, and the cross-functional decision-making needed to move teams toward shared business goals.
Career Timeline
2011-2016
Built the early operating muscle in paid acquisition, client strategy, optimization, reporting, and growth consulting across consumer, entertainment, fashion, food, and technology accounts.
2016-2021
Scaled from channel execution into broader growth leadership across acquisition, CRM, subscription economics, retention, e-commerce, team building, and operating cadence for a portfolio of DTC apparel companies.
2021-2022
Led a plant-based repositioning, rebuilt acquisition economics, improved segmentation, and strengthened the marketing foundation for a DTC food subscription business.
2022-2024
Built and scaled the Netflix.Shop growth function, owning acquisition, lifecycle, CRO, product-launch marketing, reporting, and growth experimentation for Netflix's DTC commerce business.
Also advised on growth strategy across Netflix Streaming, Live Experiences, Consumer Products, Tudum, and Payments. Helped write the playbook for relaunching global acquisition for Netflix Streaming, including an 11-country strategy across a $6M/month media budget.
2024-2025
Joined after the Paxful marketplace had shut down and been revived under Echo Base, with a mandate to rebuild the marketing and growth foundation for a global P2P fintech marketplace. Led post-relaunch growth across acquisition, lifecycle, CRM, reactivation, compliance-sensitive messaging, and practical AI-enabled workflows.
2025-Present
Lead growth strategy and operating transformation across a $120M+ e-commerce portfolio spanning Amazon, Walmart, Target+, TikTok Shop, retail media, analytics, merchandising, catalog quality, and executive reporting. Built stronger operating cadence, clearer ownership, improved retail media efficiency, and marketplace growth systems across cross-functional teams.
Built the early operating muscle in paid acquisition, client strategy, optimization, reporting, and growth consulting across consumer, entertainment, fashion, food, and technology accounts.
Scaled from channel execution into broader growth leadership across acquisition, CRM, subscription economics, retention, e-commerce, team building, and operating cadence for a portfolio of DTC apparel companies.
Led a plant-based repositioning, rebuilt acquisition economics, improved segmentation, and strengthened the marketing foundation for a DTC food subscription business.
Built and scaled the Netflix.Shop growth function, owning acquisition, lifecycle, CRO, product-launch marketing, reporting, and growth experimentation for Netflix's DTC commerce business.
Also advised on growth strategy across Netflix Streaming, Live Experiences, Consumer Products, Tudum, and Payments. Helped write the playbook for relaunching global acquisition for Netflix Streaming, including an 11-country strategy across a $6M/month media budget.
Joined after the Paxful marketplace had shut down and been revived under Echo Base, with a mandate to rebuild the marketing and growth foundation for a global P2P fintech marketplace. Led post-relaunch growth across acquisition, lifecycle, CRM, reactivation, compliance-sensitive messaging, and practical AI-enabled workflows.
Lead growth strategy and operating transformation across a $120M+ e-commerce portfolio spanning Amazon, Walmart, Target+, TikTok Shop, retail media, analytics, merchandising, catalog quality, and executive reporting. Built stronger operating cadence, clearer ownership, improved retail media efficiency, and marketplace growth systems across cross-functional teams.
Operating Style
Current Focus
Best fit is a VP, SVP, Head of Growth, E-Commerce, Marketplace Growth, or Marketing role where the company needs a senior operator to own the broader growth system.
Advisory work is a fit when the mandate is senior, specific, and commercially meaningful: marketplace growth, acquisition efficiency, lifecycle, reporting cadence, or AI-enabled workflows.
Start a Conversation
Reach out about full-time leadership roles, selective advisory work, or just to talk growth.
