With over 14 years of experience in building and leading companies to profitable growth, I’m deeply passionate about digital innovation and dedicated to crafting extraordinary customer experiences for every brand I work with.
There’s Three Pillars of Growth:
Acquisition
Driving qualified traffic to your site and converting new users efficiently using paid channels, SEO, affiliates, and partnerships
Engagement
Activating these users by guiding them through conversion flows, experiences, and personalized content that builds trust
Retention
Fostering a sense of community so that your customers remain engaged and continue to come back and purchase while referring their network
“
True growth isn't about vanity metrics; it's about building sustainable and profitable revenue engines. If you build all three of these pillars correctly, your brand will have a strong foundation to continue scaling at a profitable rate. I have a proven track record of developing comprehensive business strategies that do just that.
”— Tyrell Cromoshuk
Career Highlights
2024 – 2025
VP of Growth
Reversed MAU and revenue decline through a full-funnel growth strategy spanning paid, CRO, referral, and PR. Relaunched acquisition across search, social, and affiliate while introducing AI workflows to drive smarter marketing at scale.
2022 – 2024
Head of Growth, E-Commerce
Scaled Netflix’s e-commerce division from 6 to 8 figures, managing a global multi-channel marketing strategy across paid, lifecycle, and organic. Partnered cross-functionally to drive CVR wins across merchandising, PDPs, and checkout UX. Acted as a strategic growth advisor to other business units within Netflix.
2021 – 2022
VP of Marketing
Rebuilt acquisition strategy from the ground up, reducing CAC by over 60% within 90 days. Drove LTV growth through tailored onboarding flows and lifecycle campaigns that increased retention and repurchase behavior.
2016 – 2021
Director of Growth
Scaled revenue from $8M to $65M+ by building a fully integrated growth engine across paid social, search, affiliate, email, and SMS. Relaunched the brand’s subscription business cutting churn by over 50% and boosting AOV significantly.
2014 – 2016
Growth Consultant
Helped 10+ scaling e-commerce brands grow through full-funnel paid strategies and conversion optimization. Acted as a strategic partner to founders, overseeing media planning, reporting, and iterative creative testing.
2011 – 2014
Senior Account Manager
Led performance strategy for Fortune 500 brands at one of Canada’s first digital media agencies. Owned client relationships, campaign optimization, and strategic planning across paid social platforms during a time of hyper-growth in digital.
Make Your Marketing Make Sense Again
After 14+ years growing brands, launching products, and solving messy marketing challenges, I’ve learned this: real growth happens when strategy meets action. Whether you need a fresh perspective, a long-term partner, or just someone to help you fix what’s broken... I’m ready when you are.
— Tyrell