Skip to main content

A seasoned marketing executive based in Los Angeles, California.

With over 13 years of experience in building and leading companies to profitable growth, I’m deeply passionate about digital innovation and dedicated to crafting extraordinary customer experiences for every brand I work with.

Let’s face it… ‘growth’ has been a hot buzzword for the last few years and it seems to mean different things depending on who you talk to. I define growth as the following:

  • Acquiring Customers (Acquisition)
  • Engaging & Activating Customers (Engagement/Activation)
  • Retaining Customers (Retention)

If you build all three of these pillars correctly, your brand will have a strong foundation to continue scaling at a profitable rate. I have a proven track record of developing comprehensive business strategies that do just that.

Contact Me

My Story

My career in marketing began in Waterloo, Ontario, where I graduated with honors in Marketing from the prestigious BBA program at Wilfrid Laurier University. In 2011, I moved to Toronto, Canada, and joined AdParlor, the city’s first media agency. There, I honed my marketing and advertising skills further by working with many different Fortune 500 companies and crafting their digital strategies.

In 2014, I transitioned into consulting, leveraging my expertise to help businesses grow through performance marketing via the agency adMixt. Two years later, I moved to Los Angeles, where I successfully scaled the fashion startup Five Four Group over the next five years, including launching 3 new businesses during my time there. This experience led to a VP of Marketing role at the food startup Veestro, where I launched a rebrand that expanded our target market and improved efficiencies in both new customer acquisition and existing customer retention.

For the past two years, I have been leading Growth at Netflix’s e-commerce division, helping extend the fandom of Netflix shows to real life through apparel and collectibles.

Where I’ve Worked

Netflix Logo
Head of Growth at Netflix (e-com)
Veestro Logo
VP of Marketing at Veestro
Five Four Group Logo
Marketing Director at FiveFourGroup
admixt logo
Growth Consultant at adMixt
adparlor logo
Senior Account Manager at adParlor